Podcasting Business SchoolThis show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full t639: Your Podcast Promo Strategy Isn't Working (Here's why)
In short
This episode of Podcast Business School addresses the common struggle podcasters face with promoting their episodes effectively. The host, Adam, argues that current strategies often fail because they lack genuine value and try to be everywhere at once. He advocates for a shift towards value-driven promotion, focusing on the audience's experiences and emotions through relatable content like 'Have You Ever' posts. Key strategies include leveraging the 72-hour window post-release, choosing platforms wisely based on genuine engagement, and prioritizing quality over quantity. The episode emphasizes that successful promotion requires understanding the platform's language and consistently providing value, ultimately leading to audience growth, subscriber acquisition, and client conversion.
Key takeaways
- Effective podcast promotion requires providing value to the audience first, rather than just pushing episode links.
- Relatable content, such as 'Have You Ever' questions, can create strong connections and encourage engagement.
- Focus your promotional efforts on a few platforms where you can genuinely engage and understand the audience, rather than spreading yourself too thin.
- The 72-hour window after an episode's release is crucial for initial promotion, aiming for 1-5 value-add posts.
- Success on social media for podcasters hinges on understanding the platform's language and consistently offering content that resonates with the target audience.
Chapters
Introduction and Guest Testimonial
The episode begins with a testimonial from a previous guest, highlighting the effectiveness and ethical approach of the host's advice.
Podcast Business School Overview
Introduction to the podcast 'Podcast Business School' hosted by Adam, focusing on strategies for podcasters to grow their audience and convert listeners into clients.
The Challenge of Episode Promotion
The host discusses a recent challenge within his community focused on social media promotion, noting a significant drop in participation compared to previous months.
The Problem: Ineffective Promotion
Podcasters are either trying the wrong promotion strategies or not promoting at all, leading to stagnation and burnout.
Root Cause: Lack of Marketing Experience
Many podcasters start without marketing experience, feel awkward promoting, and fear alienating their audience, even those with large social media followings.
The Flaw in Current Strategies
Current strategies often involve leveraging AI and tech to create numerous promotional clips, but these lack value and fail to stand out.
The Solution: Value-Driven Promotion
The core strategy is to focus on providing value first, making content about the audience, and then gently leading them to the episode.
The 'Have You Ever' Post Strategy
A specific tactic is introduced: starting promotional content by asking the audience relatable questions like 'Have you ever felt...' to create immediate connection.
The 72-Hour Rule for Promotion
Emphasizing the importance of promoting an episode within the first 72 hours of its release, aiming for 1-5 value-add posts during this window.
Platform-Specific Strategies and Limitations
Discussing the effectiveness of different platforms, the pitfalls of direct linking, and the importance of adapting content to each platform's nuances.
Focusing on Fewer Platforms
Advocating for concentrating efforts on fewer social media platforms where the podcaster can genuinely engage and understand the platform's language.
Key Criteria for Choosing a Platform
Outlining six checkboxes for selecting a platform: loving content creation, understanding the language, seeing consistent growth, gaining listeners/subscribers, and acquiring clients.
Actionable Challenge: One Value-Add Post
Challenging listeners to create just one value-add promotional post for their next episode, focusing on the 'Have You Ever' format.
Guest Testimonial: Susan Larkin
Susan Larkin from 'Sober and Lit Podcast' shares her positive experience with Adam's strategies, noting increased downloads and community engagement.
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Summary by InboxHiive. Not affiliated with Podcasting Business School. Written with AI from the episode audio; check the episode for exact quotes.