Meta Business, Innovation and Technology Podcast
Meta
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Latest episodes
- The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe’s
This podcast episode explores the rise of retail media networks, featuring insights from Meta's Alisha LeBeuf and Lowe's John Storms. The discussion covers the definition of retail media networks, the importance of scale and measurement, the role of AI, and the evolving customer journey. Key themes include the need for personalization, omnichannel strategies, and the power of data-driven marketing to drive value for both customers and brands.
- Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study
This podcast episode features a discussion between Shaker Dushpande from Meta and Jane Ostler from Kantar, focusing on creative effectiveness in advertising. They discuss the findings of a research collaboration between Meta, Kantar, and CreativeX, which identified key creative levers that drive both short-term sales and long-term brand equity. The conversation covers the evolving landscape of digital advertising, the importance of human connection, brand integration, visual dynamism, and distinctive atmosphere in creating effective campaigns. The episode concludes with insights on how marketers can leverage these findings and the role of AI in shaping the future of marketing.
- Simplifying Creative Workflows for Modern Teams with DEPT®
This episode of the Meta Business Innovation and Technology podcast explores the transformative power of AI in marketing and business transformation. Dave Surgan, Emerging Platforms Lead at Meta, interviews Dimmy Albers, CEO of DEPT, a global technology and marketing services company. They discuss how DEPT is leveraging AI and automation to enhance creative diversity, optimize media strategies, and drive meaningful personalization across the customer journey. They also explore the future of marketing and the essential skills agencies need to thrive in this evolving landscape.
Summary by InboxHiive. Not affiliated with Meta Business, Innovation and Technology Podcast. Written with AI from the episode audio; check the episode for exact quotes.