The Big Ideas Shaping CES 2026 And What They Mean For The Future Of Technology

In short

In this podcast episode, Bernard Marr interviews Gary Shapiro, CEO of the Consumer Technology Association, about the future of business and technology. They discuss AI's impact, regulatory models, the effects of tariffs, and the challenges of competing with China. Shapiro emphasizes the importance of innovation, international collaboration, and addressing the energy needs of emerging technologies.

Key takeaways

• AI is transforming business, requiring leaders to adapt and innovate.
• The right regulatory model should encourage innovation and new market entrants.
• Tariffs create uncertainty and can hinder global innovation.
• International collaboration based on shared values is crucial for competing in the global AI race.
• Solving the energy problem is essential for fueling future technologies.

Chapters

1. 00:00

   Introduction with Gary Shapiro

   Bernard Marr introduces Gary Shapiro, CEO of the Consumer Technology Association (CTA) and producer of CES, to discuss tech trends, tariffs, regulation, innovation, and Western democracies' competition with China in AI.

2. 02:00

   Overview of the Technology Landscape

   Gary Shapiro discusses AI as the headline technology, impacting product development, customer service, and internal organizational efficiency. He emphasizes AI's role in productivity, idea generation, and talent utilization.

3. 04:09

   CES 2026 Sneak Peek

   Gary provides a preview of CES 2026, highlighting AI's presence in the Foundry section, cybersecurity, blockchain technology, mobility (including self-driving and electric vehicles), and healthcare technology.

4. 06:53

   AI Regulation and Global Competition

   Gary argues that the best regulatory model rewards innovation and doesn't discourage new entrants. He contrasts the European model with China's, noting China's AI innovation but privacy concerns. He advocates for a cooperative model between government and industry.

5. 12:50

   Impact of Tariffs on Global Innovation

   Gary discusses the impact of tariffs, noting that while some investment in the US continues, the lack of predictability is concerning. He highlights the stagnation in business-to-business investment and the need for strategic cooperation with allies.

6. 17:50

   Export Controls and Innovation

   Gary discusses the dual-edged sword of export controls, balancing the need to prevent military competitors from gaining an advantage with the risk of encouraging domestic industries in other countries. He mentions IT and business theft as a reality.

7. 21:15

   Competing with China's Centralized AI Strategy

   Gary suggests cooperation with countries sharing democratic principles and free markets. He emphasizes focusing on human capital, attracting talent, and maintaining strong universities. He also notes the challenges of open border policies and immigration.

8. 26:28

   Smart International Collaboration

   Gary stresses the importance of trust and relationships among international leaders. He highlights the need for shared values like democracy, freedom, and privacy. He also discusses the challenges of democracies with voter control and the need for permanent relationships.

9. 28:58

   Next Major Technology and Policy Battles

   Gary identifies quantum computing, blockchain, mobility, and energy as key areas. He emphasizes the need for energy to fuel technologies like electric cars, AI, and quantum computing. He also discusses the potential of nuclear energy.

10. 31:59

    Advice for Business Leaders

    Gary advises business leaders to listen to customers and employees, inspire, unite, and reset strategic direction. He notes the importance of relationships, physical meetings, and adapting to challenges like recessions and AI-driven workforce changes. He encourages leaders to speak out and take a position on important issues.

Get the next Bernard Marr's Future of Business & Technology Podcast recap

A short recap of every new episode, by email. Free for up to 5 shows.